Friday 30 January 2015

Evaluation

Question 1- In what ways does your media product use, develop, or challenge forms and convention of real media products? 


Question 2- How effective is the combination of your main product and ancillary texts?

Looking back at my overall production I am very pleased with my combination of trailer, poster and magazine cover. I am happy with how they have all eventually tied in together to create a promotional campaign that I believe is effective.
Firstly, when looking at my magazine and poster there is a clear consistent colour range throughout them. I have used three main colours, black, red and white to keep a colour theme that relates to the film. These three colours have worked well together and represent a horror them genre. When looking into other promotional campaigns I discovered that most films had a set of colours that represent the film and remain remorable to the film itself,  I then took this idea upon my campaign. The colour red connotates blood and stands out against the black background. This colour was found a lot when I was researching other promotional media texts and was almost always present in the horror genre. Most posters and magazines I researched had a dark background colour which allowed text and symbols to stand out and which then creates a visually pleasing advert. The text is easy to read and when passing quickly can be read at a glance. I have used typical conventions of the horror genre, such as fast editing in my trailer alongside a scary unknown character. In my poster and magazine cover I have used close up shots to create a relationship between the audience and the 'scary' character. Having direct eye contact from the character on both the poster and magazine creates a feeling that the 'little boy' is staring at you in particular, playing the on horror conventions. I believe the mixture of codes and contentions have been successful throughout all three of my pieces of work. Simple conventions such as the style of font make a big difference when creating different adverting campaigns. I decided to keep the font of the title of the film the same on both the poster and magazine and it also fairly similar in the opening sequence of my trailer. My actor is wearing the same clothes and make up throughout all three pieces of work which adds character and becomes more memorable. The item of clothing is then connected to the particular charatcer and will help with comparisons between the poster and magazine. If the character was wearing different clothing and looked different in all three pieces the audience by get confused on who the character is ment to be or connate. After recieving plently of feedback throughout the proccess of this project I was able to edit and adapt on what my peers thought of my work. A key element that I worked on was te font and style of my text on both the poster and magazine. I spent quite a lot of time choosing and working out with text best suited my theme and looked most professional. With help and advice from my peers I came to an conclusion and I am happy with the outcome. I think the text looks professional and clear yet works well with my theme.
If I was to re-do these three tasks or had time to improve them I would re-shoot some of the shots for my trailer. Even though I believe I had a range of shots and different angles in my trailer, if I had more time I would have liked to been able to go back and film on a high quality camera and capture a few more shoots. I feel this would have just added a bit more to my trailer if I had one more different location as well as the abandoned house and roads. Also I would have liked to have more time to experiment with the editing software Adobe Premiere as I had never used the programme before starting this coursework. I wasn't completely confident on how to do everything when it came to editing my trailer and had to teach myself as I went along. This then let down my editing skills as the time it took for me to learn the software then left less time for me to begin editing. If I had more time to do this production again I would have spent a few more days using Adobe Premiere to learn more about what editing I could do. I believe this then would have improved my trailer a lot. I am happy with my poster and magazine cover and don't think much more time or resources would help to improve them that much. I have a good understanding of photoshop and indesign therefore knew exactly how the softwares worked and didn't waste any time.
In conclusion, I have generally happy with the results of the main product and ancillary tasks and believe I worked to the best of my throughout all three.

Question 3- What have you learnt from the audience feedback?






4. How did you use new media technologies in the construction and research, planning and
evaluation stages? 

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